Press Info

Press Info

The following information is provided as a cut-and-paste resource for conference organisers, media professionals, podcast hosts, and other interested parties.

Please feel free to use anything here as-is without checking with me first. If you have additional questions please get in touch.

Short Bio

Mark Sherwood-Edwards is a B2B tech lawyer on a mission to eliminate sloppy, lazy, not-value-for-money lawyering. He is the author of the forthcoming How Law Firms Get It Wrong: Faster, Smarter Legals for the C-suite, is a regular podcast guest, writes a weekly newsletter on legal/business issues and is a respected senior player in the tech world.

Some areas of expertise that I enjoy discussing:

• sales-side lawyers and how are they different to other lawyers,

• why law firms don’t work/lawyer dysfunction,

• GCCQ (Good Contracts Closed Quickly) – how to set up your contracts so that they close quickly + SCP (Sales-Contracting Process) – the sales-contracting process,

• understanding how contracts work,

• how to end up with good contracts (internal process, external process),

• the difference between a seller’s view of a contract, and the buyer’s view,

• the 3 phases of negotiating power, and how to use them to your advantage,

• copyright, and why today’s courts and lawmakers don’t understand the economic function of IP at all,

• how to negotiate effectively with a procurement department,

• contract negotiation in general, and

• data – understanding how it works from a legal and contractual perspective.

A few random things about me…

• I’m a keen Crossfitter.

• I live in London.

• I’m a keen fan of Bake-Off and Sewing Bee.

• I much prefer dogs but have ended up with 2 cats.

• I’m a dual national French/British.

• I used to be an advertising copywriter.

I publish on legal academic issues in the European Intellectual Property Review and other legal journals. If you are really keen, you can find most of my articles here.